"Gaga" is an old expression that is elegant but quirky, stylish with a touch of irony and meticulous about every detail.

Starting from the idea of "remoulding a pocket watch in the 1900s into a new watch with a watch strap matched ", the designer Ruben Tomella innovates the existing watch and creates GaGa Milano.

GaGa Milano is not a business watch with a rigorous style, but a stylish watch aiming to liberate urban people from the chronic self-repression. It advocates an attitude of returning to nature.

In 2017, Neymar, the Brazilian soccer prodigy and Barcelona ace, became GaGa Milano's brand ambassador as part of a contract that runs until 2020. Consequently, the Neymar finite series was born.

Fashion is no longer a pursuit, but something called self-interpretation and creation. GaGà Milano has been looking for innovative materials and technological solutions to bring more stylish watches to everyone.